10 SEO Best Practices to Help You Rank Higher

A study by Rebrandly showed that engagement increases by 39% with shortened URLs. Therefore, keeping your URLs as short as possible can be an enormous competitive advantage. It’s worth noting that it can take some time for the results of your updates to show up in your Core Web Vitals report, so don’t panic if you don’t see results straight away.

Best for Content Creation

This goes further when considering other factors, like the casing used in your URLs. For example, the following URLs will likely load the same content, meaning search engines could index them both as two separate pages. At first, this doesn’t seem fair, as you can’t stop someone from creating a bad backlink to your site. To rectify this, Google and Bing provided Disavow tools, giving website owners a way to highlight URLs and domains that search engines should ignore to protect themselves. We have a blog post with “WordPress hosting” in the meta description, so Google bolds this keyword relevant to your search term.

• This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.
• Other SEO tools, including Ahrefs and Semrush, allow you to schedule weekly site audits, which can help you quickly spot any issues that may cause problems when it comes to SEO.
• It offers diverse job opportunities, competitive salaries, and the chance to work in various industries.
• SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google.
• The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.

Set Up Friendly URLs

If you want to work with a service provider for ongoing SEO support, you’ll likely need to enter into a multi-month or annual contract. A longer contract commitment is often required because SEO efforts take several months to yield results. An SEO audit is an evaluation of the current state of your website, factoring in on-page SEO, off-page SEO and technical SEO.

One way to target the People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt. AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt. Improve this copy with keyword optimization tools like Surfer—and just like that, you have a ton of engaging, optimized content ready to add to your website.

Users expect to find links to these crucial pages in your footer, so including them is a good start. They lead to a bad user experience and break the flow of link juice, which could affect how well your pages rank in the search results. These links help build authority which affects your rankings since link juice is passed from the linking page. Link farming, for example, when groups of websites link to each other to boost their backlink counts, was one of those strategies. An influx of article distribution sites also appeared, where different variations of the same article would be posted, with the sole purpose of building links.

If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page.

Here are some reasons why quality content is absolutely essential for your website. Technical SEO is a method of optimizing your website for the crawling and indexing phase. It is known as “technical” because it does not concern the actual content of the website or with the part of your BHS Links website. Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.