What is SEO? Beginner’s Guide to Search Engine Optimization

If you want to find keywords that are closely related to your seed keyword, you need a human mind. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”. Because of that, I got traffic from the keyword “SEO case study” within weeks. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. That way, Google can fully understand the topic of your page (not just your keyword).

Key Technical SEO Factors

A PPC campaign is more affordable, which usually requires a setup fee that changes based on your digital advertising budget, but usually lands somewhere around $800. By using this form you agree that your personal data would be processed in accordance with our Privacy Policy. With so many different web hosting services to choose from, how do you decide which one is the best for your project? With that in mind, we hope you have a clearer vision of how to improve your website’s SEO efforts.

Local SEO

Local SEO ensures your business online is visible to people searching for services in your area. For example, optimizing your profile on platforms like Google Business Profile can make your business appear in local search results or maps. Local SEO also improves your online visibility, attracting customers nearby. A website audit is a detailed check of your site’s technical setup, content, and SEO performance.

• When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”.
• Keyword targeting involves integrating relevant search terms into your content to match user queries.
• Each content management system (CMS) has its own settings and plugins that can affect your SEO performance.
• The more votes (or backlinks) a web page receives, the more trustworthy it appears to search engines, which can significantly impact its ranking in search results.
• Although Fannit doesn’t publicly publish its pricing, I did speak with Tony Lael, a Fannit partner, who explained that pricing is customized for each client.

The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO. After entering your domain, the tool will ask for some target keywords that are relevant to your niche. You can either manually input the URLs and specify the keywords you want to target for each page.

Search engines like Google publish best practice guidelines, and many professional SEOs share their findings from working on hundreds of sites. For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines. So just as search engines have become important in our lives, they have also become integral to many business marketing strategies.

This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. Welcome to the Google SEO Guide, your guide to ranking competitively in Google’s search engine. If you see any issues listed, I recommend getting those fixed ASAP.

To find topics that meet both criteria, you need a keyword research tool like Ahrefs’ Keywords Explorer. If you’re curious to learn more about Google and its impact on SEO, check out SEO Anomaly our timeline of Google algorithm updates. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts.

On the other hand, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst. The quality of your link profile directly correlates with your rankings. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners.