The Complete Guide to On-Page SEO

Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority). This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages.

• It gives an overall score to the headline based on the word balance, headline type and other ranking features.
• Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service.
• When you create pages on your site, it’s crucial that your keyword matches the content on your page.
• Before optimizing your website, conduct key word research to identify relevant, high-value search terms and develop an SEO strategy.

Another on-page SEO Anomaly SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings.

On-Page SEO Basics: Mastering Meta Tags,…

Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to understand the meaning behind your content, not just the keywords and phrases. Research different keyword variations that have the same search intent. I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases. They put the primary keyword right near the end of their introduction or even later in their blog post.

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Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.

When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites.

Instead, we created a guide that covered everything about that topic. We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP. Staying on top of what’s working right now is your best chance at creating content people actually want to consume. And those links show Google that our content is well-referenced and trustworthy.